Marketing Media Channel Manager

Service Center

CSCS TX

Key Responsibilities 

Channel Strategy & Execution 

• Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels. 
• Manage day-to-day execution,  and pacing and billing of campaigns, ensuring delivery against business objectives. 
• Monitor and adjust campaigns in real time to optimize performance and budget efficiency. 
• Test new channels, platforms, and formats to expand reach and uncover growth opportunities. 

Performance Measurement & Optimization 

• Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume). 
• Analyze campaign results and provide actionable insights and recommendations to the Senior Director. 
• Build regular reporting dashboards in partnership with Analytics to communicate performance to leadership. 
• Drive continuous improvement through structured A/B testing of targeting, messaging, and creative. 

Cross-Functional Collaboration 

• Partner with the Content & Creative Studio to ensure ads are on-brand, compelling, and optimized for each channel. 
• Work with Digital Experience teams to ensure smooth user journeys from ad click through to conversion. 
• Manage external agency partners and platform reps (Google, Meta, LinkedIn, etc.) to maximize results and access new opportunities. 
• Partner with Analytics Manager to ensure proper tracking and measurement in advance of campaign launch and for mid/post-performance reporting. 

Innovation & Continuous Learning 

• Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing. 
• Recommend new tactics, targeting approaches, and channel innovations to the Senior Director. 
• Ensure Caliber’s paid media program remains competitive and forward-looking. 

Qualifications 

• 5–7 years of experience in paid media or performance marketing, with proven ability to drive measurable ROI. 
• Hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs; offline media knowledge a plus. 
• Strong analytical skills with experience using reporting and analytics tools (Google Analytics, Looker, Tableau, etc.). 
• Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment. 
• Ability to clearly present results to leadership in a corporate setting. 
• Strong collaboration and communication skills, able to partner across marketing, digital, and sales teams. 
• Bachelor’s degree in Marketing, Business, Communications, or related field. 

As the Paid Media Channel Manager, you’ll play a central role in how Caliber amplifies its story and drives demand in the market. You’ll be the hands-on channel expert ensuring that every media dollar is working harder — and you’ll bring insights that shape how the brand evolves and grows under the leadership of the Senior Director, Brand & Marketing Strategy. 

Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. 

Must be eligible to work in the U.S. with no restrictions.