Marketing Content Strategist

As a Content Strategist at Caliber, you will be the architect of our content ecosystem—crafting compelling narratives that resonate with both consumers and business partners. You’ll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals. 

Key Responsibilities 

• Content Strategy Development  

• Design and implement a unified content strategy that aligns with Caliber’s brand voice and business objectives across B2C and B2B segments. 

• Conduct research, content audits and gap analyses to identify trends and opportunities for new content and optimization. 

• Storytelling & Messaging  

• Craft compelling, audience-specific narratives that humanize the brand and highlight customer success, value, and industry leadership. 

• Translate complex ideas into clear, engaging content for different personas and stages of the customer journey 

• Content Creation & Management  

• Oversee the creation of content including but not limited to: blog posts, whitepapers, video scripts, email campaigns, landing pages, and social media content. 

• Manage editorial calendars and ensure timely delivery of content assets. 

• Collaboration & Enablement  

• Partner with internal stakeholders to gather insights and align messaging across teams. 

• Performance & Optimization  

• Use analytics tools to measure content performance and iterate based on data-driven insights. 

• A/B test messaging and formats to optimize engagement and conversion rates. 

Qualifications 

• 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in both B2C and B2B environments. 

• Exceptional storytelling, writing, and editing skills with a strong portfolio. 

• Strong understanding of customer journeys, personas, and content funnel strategies. 

• Ability to manage multiple projects and deadlines in a fast-paced environment. 

• Collaborative mindset with excellent communication and stakeholder management skills. 

Preferred Qualifications 

• Knowledge of video and multimedia content production.