Senior Director, Brand & Marketing Strategy

Service Center

CSCS TX

Key Responsibilities 

1. Brand & Reputation Leadership 

• Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet. 
• Lead brand governance and protect Caliber’s reputation in partnership with PR, Corporate Communications, and senior leaders. 
• Develop and execute Caliber’s thought leadership strategy, including executive platforms, bylined articles, speaking opportunities, and industry engagement. 
• Translate Caliber’s purpose and values into compelling narratives that strengthen trust with external stakeholders. 

2. Content & Channel Activation 

• Direct the Content & Creative Studio to deliver high-quality campaigns, sales enablement tools, and thought leadership assets. 
• Oversee Paid, Owned, and Earned channel strategies, ensuring content is amplified effectively across web, social, events, sponsorships, and earned media. 
• Manage agency and partner relationships to extend capabilities and scale execution. 
• Ensure creative and campaigns are aligned with business goals and deliver measurable results. 

3. Market Strategy & Business Partnership 

• Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust. 
• Collaborate with Corporate Communications on internal alignment and with Talent on recruitment-related messaging, ensuring consistency across the Caliber brand. 
• Track and analyze marketing performance metrics, industry trends, and competitor insights to inform strategy and adjust plans as needed. 
• Manage marketing resources and budgets with a focus on efficiency, impact, and continuous improvement. 

Qualifications 

• 12–15+ years of progressive marketing leadership, with at least 5 in senior brand, content, or strategy roles. 
• Proven ability to lead lean, high-performing teams and scale impact through prioritization, partnerships, and smart resource management. 
• Strong expertise in integrated marketing, including Paid, Owned, and Earned channels. 
• Demonstrated success in building brand reputation, content strategy, and market-facing campaigns that drive measurable business outcomes. 
• Strong analytical and storytelling skills, with the ability to simplify complexity into compelling narratives. 
• Bachelor’s degree in Marketing, Business, or related field required; advanced degree or professional certifications preferred. 

Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. 

Must be eligible to work in the U.S. with no restrictions.